OOH = ABM: Your Account-Based Marketing Strategy Needs a Real-World Power-Up
B2B marketers are hitting a wall with digital-only ABM. Out-of-home ads provide a fresh, measurable channel for breaking through. Read more.
Successful ABM: What B2B Marketers and Salespeople Need From Each Other
Account-Based Marketing — Wed., Jul. 3, 202455% of marketers want salespeople involved in content creation, and 50% of salespeople want personalized content.
53% of marketers want salespeople to provide a feedback loop and account insights. 58% of marketers need accurate CRM data.
Marketers and salespeople need to collaborate on account planning, says 53% of salespeople. The survey included 400 B2B decision-makers.
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Successful ABM: What B2B Marketers and Salespeople Need From Each Other
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