Successful ABM: What B2B Marketers and Salespeople Need From Each Other

Successful ABM: What B2B Marketers and Salespeople Need From Each Other

Account-Based Marketing — Wed., Jul. 3, 2024

55% of marketers want salespeople involved in content creation, and 50% of salespeople want personalized content.

53% of marketers want salespeople to provide a feedback loop and account insights. 58% of marketers need accurate CRM data.

Marketers and salespeople need to collaborate on account planning, says 53% of salespeople. The survey included 400 B2B decision-makers.

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