How Familiar and Skilled Are B2B Marketers With AI?

Artificial Intelligence — Tue., Jul. 16, 2024

According to recent research from Demand Spring, most B2B marketing leaders say their teams have a moderate level of competency in using AI applications.

The report, based on data from a survey of senior B2B marketers in North America, found that 52% of B2B marketing leaders say their team has a moderate level of skills competency in using AI applications.

However, B2B marketing leaders also identified data analysis and interpretation, algorithm development and programming, and governance knowledge as the AI skills most lacking in their teams.

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