B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Recent research from Wpromote and Ascend2 shows that marketing agencies are more confident in their work than their brand clients are satisfied with it.
The report, based on surveys of professionals in the industry, reveals that agencies express confidence in areas such as service delivery and pitching, while brand respondents express satisfaction in those areas at lower rates.
Brand respondents cite challenges such as speed of delivery and budget overruns when working with agencies, but value creativity and return on investment from their partners.
... continue reading belowThe Gap Between Marketing Agency Confidence and Client Satisfaction
Don't worry ... it's FREE!
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.