Resources for Marketing Professionals: Page 1

Artificial Intelligence

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

Artificial Intelligence

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

Demand Generation

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Measurement & Analytics

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

Customer Experience

The Selling Styles B2B Buyers Prefer Most

Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

Artificial Intelligence

The Incredible Growth of AI-Related Terms in Media Reports

The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

SEO

How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

Artificial Intelligence

The Benefits of Using AI in the Sales Process

Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

Marketing Strategy

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Branding

How Design Practices Enhance Your Marketing Strategy

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

Career Development

The Top Challenges Freelancers Face With Clients

What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

Websites

Top Hurdles B2B Buyers Face in Online Purchasing

Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.

Customer Experience

Personalization: The Secret Weapon B2B Companies Are Not Using

Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

Marketing Content

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

Marketing Content

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

Artificial Intelligence

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

Marketing Strategy

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

Marketing Management

Manager Survey: Will AI Replace Employees and Lower Salaries?

Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

Marketing Strategy

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Demand Generation

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

B2B Marketing Resources

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