Resources for Marketing Professionals: Page 1

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Career Development

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Marketing Strategy

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

Marketing Strategy

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

Marketing Content

AI's Impact on Product-Content Orchestration in B2B Marketing

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.

Customer Experience

2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.

Marketing Management

What Exactly Do Marketing Operations Professionals Do?

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.

Marketing Content

The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.

Email Marketing

Five Ways to Unleash the Power of AI in B2B Email Marketing

Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today. Read more.

Measurement & Analytics

How Marketing Data Validation Is the Key to Successful Campaigns

Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more.

Email Marketing

Email Marketing Developments in 2024 and Their Ripple Effects in 2025

Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends.

Websites

Are Popular Websites Complying With Privacy Regulations?

The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.

Social Media Marketing

What Makes Social Media Content Relevant?

Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.

Martech

Top 5 Ways to Improve Team Efficiencies With Marketing Automation: Common Missteps and Tips for Success

Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.

Advertising & Promotions

Rethinking Brand Safety and Ad Verification: A Pivot to Positivity

The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more.

What Does Email Personalization <em>Really</em> Mean for B2B Marketers in the Age of AI?

Email Marketing

What Does Email Personalization Really Mean for B2B Marketers in the Age of AI?

If you're like most marketers, you have a nagging feeling that you've got room to improve your email personalization. And you're facing challenges unlocking the opportunities that AI and automation tools can offer you. Read more.

Marketing Strategy

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

Career Development

The Three Key Drivers of Highly Effective Sales Training

Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

Marketing Strategy

The Top Challenges Marketers Face With Attribution

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

B2B Marketing Resources

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