B2B Marketing Resources

Unlock the Power of First-Party Data With the CDP Approach

Unlock the Power of First-Party Data With the CDP Approach

Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

How the Martech Landscape Has Transformed Since 2011

How the Martech Landscape Has Transformed Since 2011

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

How Familiar and Skilled Are B2B Marketers With AI?

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

AI, Ethics, and the Law: How to Stay Aboveboard

AI, Ethics, and the Law: How to Stay Aboveboard

Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.

The Data-Driven CMO: From Brand Builder to Revenue Generator

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

AI-Washing: Are Buyers Being Taken to the Cleaners?

AI-Washing: Are Buyers Being Taken to the Cleaners?

Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

Business Leaders' Top Concerns About Generative AI

Business Leaders' Top Concerns About Generative AI

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

The Gap Between Marketing Agency Confidence and Client Satisfaction

The Gap Between Marketing Agency Confidence and Client Satisfaction

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

How to Write Concisely: Nine Tips

How to Write Concisely: Nine Tips

Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

How B2B Social Proof Can Boost Credibility and Sales

How B2B Social Proof Can Boost Credibility and Sales

Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

Successful ABM: What B2B Marketers and Salespeople Need From Each Other

Successful ABM: What B2B Marketers and Salespeople Need From Each Other

What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

The Current and Future Trends Shaping B2B Marketing

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Seven Steps for Rolling Out AI Across Your Demand Gen Programs

Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

Cracking the Code: Top Tactics for Virtual Event Success

Cracking the Code: Top Tactics for Virtual Event Success

Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

Your Email List: How to Build and Maintain It

Your Email List: How to Build and Maintain It

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.

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