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What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
Customer Experience — Tue., Oct. 22, 2024B2B buyers are influenced by personal decision drivers, like comfort with a vendor, instead of professional ones, like pricing.
A survey by Dentsu shows 52% of B2B buyers make purchases based on personal drivers, up from 35% in 2021.
Feeling safe signing a contract with a vendor is the top influence on purchase decisions. Brands with similar messaging are common.
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What Drives B2B Purchase Decisions: Personal vs. Professional Considerations
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