
Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.
B2B buyers are influenced by personal decision drivers, like comfort with a vendor, instead of professional ones, like pricing.
A survey by Dentsu shows 52% of B2B buyers make purchases based on personal drivers, up from 35% in 2021.
Feeling safe signing a contract with a vendor is the top influence on purchase decisions. Brands with similar messaging are common.
... continue reading belowWhat Drives B2B Purchase Decisions: Personal vs. Professional Considerations
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