B2B Marketing Resources

The Secret to Scalable B2B Marketing and Sales: Business Automation

The Secret to Scalable B2B Marketing and Sales: Business Automation

Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more.

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services

Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance. Read more.

How Concerned Are Americans About AI?

How Concerned Are Americans About AI?

More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.

What's Changing in B2B Marketing in 2025? Everything.

What's Changing in B2B Marketing in 2025? Everything.

Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.

The State of B2B Influencer Marketing

The State of B2B Influencer Marketing

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Quick Five-Step Guide to Launching Your Own B2B SEO Campaign

Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.

The Next Wave: Social Media Trends to Watch

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

Businesses' Martech Plans for the Next 12 Months

Businesses' Martech Plans for the Next 12 Months

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more.

The Media Channels Marketers Plan to Increase Spend on in 2025

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

2025 Digital Ad Trends and Predictions: Time to Turn the Page

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

Americans' Views on Companies, Technology, and the Economy

Americans' Views on Companies, Technology, and the Economy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

The Best Days and Times to Post on TikTok

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Generative AI Tools: How to Find What Works for You

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

The State of Digital Marketing Agencies

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

Subscribe to the MarketingProfs Today newsletter