
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Marketing is not simple - what works for one business may not work for another. Understanding customers and building mental availability is key.
Be distinctive and relevant, communicate widely with potential buyers, and maintain consistency over time. Don't forget to market your marketing to show its value.
Research and understand customers, stand out from the crowd, and prioritize reach over depth. Keep translating marketing's impact on the bottom line.
... continue reading belowSeven Guiding Principles for Noticeably Better B2B Marketing
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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.