
Why 'Mad Men' Ideas Still Work—and When They Fall Short
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Customer acquisition is the biggest marketing challenge for small business owners, with 60% saying finding new customers is a top challenge.
Additionally, 54% of owners say growing their customer base is an area that needs improvement to achieve marketing goals this year.
The most time-consuming marketing tasks are content creation, strategic planning, and measurement, while owners also need help with social media marketing.
... continue reading belowThe Top Marketing Challenges Small Businesses Face
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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more.
Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.