
The Most Influential Resources for B2B Software Buyers
B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.

Customer acquisition is the biggest marketing challenge for small business owners, with 60% saying finding new customers is a top challenge.
Additionally, 54% of owners say growing their customer base is an area that needs improvement to achieve marketing goals this year.
The most time-consuming marketing tasks are content creation, strategic planning, and measurement, while owners also need help with social media marketing.
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The Top Marketing Challenges Small Businesses Face
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B2B software buyers say free trials and product demos are the resources that have the most influence on their buying decisions, according to recent research.
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