Resources for Marketing Professionals: Page 1

Customer Experience

Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

Marketing Content

How Americans Consume Audio in 2026: Platform and Podcast Trends

What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

Martech

Where B2B Buyers Begin When Researching Software

B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

Customer Experience

The Future Funnel: Why Advocacy Is the Engine of B2B Growth

B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

Artificial Intelligence

AI Update, April 10, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, April 3. Stay in the know.

Branding

Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge

Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early. Read more.

Marketing Content

The Role of Storytellers at SMBs

Some 29% of SMB leaders say they created a storytelling-focused job posting in the past 12 months, according to recent research.

Marketing Strategy

How To Win Over Your CFO: A Practical Guide to Justify Marketing Investment

Learn how to align marketing with CFO expectations using clear metrics, measurable outcomes, and structured proposals that reduce risk and improve budget approval success. Read more.

Artificial Intelligence

How AI Is Helping Enterprise Global Content Programs

AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

Demand Generation

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

Artificial Intelligence

AI Update, April 3, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 27. Stay in the know.

Demand Generation

Personalization at Scale: Balancing Marketing Automation and Authenticity

Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

SEO

The Impact of Reddit on B2B SaaS Search

Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

Public Relations

From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue

PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.

Demand Generation

The Future Funnel: Conversion Is an Experience, Not a Button

B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

Social Media Marketing

The Creator Landscape in 2026: Content, Monetization, and AI Trends

How often do social media creators post new content? How do they typically find brand deals? How are they leveraging AI tools? To find out, researchers surveyed 1,000 creators based in the United States.

Artificial Intelligence

AI Update, March 27, 2026: AI News and Views From the Past Week

Catch up on select AI news and developments since Friday, March 20. Stay in the know.

Artificial Intelligence

How to Use Generative AI in High-Trust Industries Without Losing Trust

Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility. Read more.

Martech

The Personalization Maturity Gap: What Top Marketers Are Doing Differently in 2026

Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns. Read more.

Marketing Strategy

Understanding the Human Side of B2B Decision-Making

B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

B2B Marketing Resources

Subscribe to the MarketingProfs Today newsletter