
Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
According to recent research, most employees who prefer hybrid work would like to spend 2-3 days in the office.
The report was based on a survey of 1,250 full-time employees conducted in April 2024.
Among those who prefer a hybrid setup, 41% want to work in-person three days a week and 27% want to work in-person two days a week.
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Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
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Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office.