Five Trends Changing Marketing Today
Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt. Read more.
B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
Marketing Strategy — Thu., May. 9, 2024Technology companies are adopting a product-led growth (PLG) strategy, prioritizing the product as the main driver of customer acquisition and retention. Companies like Slack, Dropbox, HubSpot, Canva, and Figma have used this approach to gain popularity.
In B2B companies, a blended model of PLG is often used, combining traditional sales-led approaches with self-service, product-centric strategies. This allows for flexibility and caters to different customer segments. Companies also use data analytics and customer success teams to identify and upsell to potential customers.
Incorporating PLG across the customer journey requires ongoing iteration and adaptation. Successful PLG implementations offer valuable insights into product-centric growth and can lead to remarkable growth and success in the competitive B2B marketplace.
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B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
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