The Most Successful Types of B2B Influencer and Brand Collaboration

The Most Successful Types of B2B Influencer and Brand Collaboration

Marketing Strategy — Tue., Jun. 11, 2024

B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations in 2023.

Three-quarters of B2B influencers found co-created content and speaking at in-person events to be the most successful collaborations last year.

The top content types B2B influencers are working on with brands in 2024 are social media pieces and videos.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Most Successful Types of B2B Influencer and Brand Collaboration

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The Data-Driven CMO: From Brand Builder to Revenue Generator

The Data-Driven CMO: From Brand Builder to Revenue Generator

Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

The Gap Between Marketing Agency Confidence and Client Satisfaction

The Gap Between Marketing Agency Confidence and Client Satisfaction

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

The Current and Future Trends Shaping B2B Marketing

The Current and Future Trends Shaping B2B Marketing

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

Three Market Penetration Tactics That Boost Sales and Growth

Three Market Penetration Tactics That Boost Sales and Growth

Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.

The Case for Incorporating External Events Into Your Media Mix

The Case for Incorporating External Events Into Your Media Mix

Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

Subscribe to the MarketingProfs Today newsletter