B2B Marketing Budgets in 2025: Spend and Priority Trends
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
Market penetration refers to the depth of a product or service in a given market and its potential for growth. This can have a complex impact on sales, requiring a strategic approach to increase penetration.
Strategies to increase market penetration include altering prices, creating urgency, and investing in sales representatives and technology. These tactics not only boost sales and growth but also provide opportunities for innovation and a stronger competitive advantage.
It's important for businesses to not only focus on individual customers but also on overall market penetration. This can have a significant impact on a company's reputation and bottom line. Utilizing the right market penetration strategy can lead to increased sales and growth opportunities.
... continue reading belowThree Market Penetration Tactics That Boost Sales and Growth
Don't worry ... it's FREE!
Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.
An impassioned argument that corporate Pride often falls short of meaningful allyship, focusing instead on commerce and misunderstanding the LGBTQ+ community as a monolithic group. Read more.
Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
Which marketing channels and tactics are driving the best results for small businesses in 2024? To find out, researchers conducted a survey among 400 small business owners and small business marketing managers in the United States.