How to Strategize for the Rise of Text-to-Video AI

How to Strategize for the Rise of Text-to-Video AI

Artificial Intelligence — Tue., May. 7, 2024

Generative AI is rapidly growing with a projected market of $200 billion by 2032. Many marketing and communication professionals are already using AI, with 91% of creators and 92% of marketers utilizing AI-generated content.

OpenAI's new text-to-video AI tool, Sora, is a game changer for the industry. However, there are risks to consider such as biases, intellectual property issues, and the potential for misinformation spreading through viral AI-generated content.

As professionals in this field, it is important to stay ahead of the curve and be mindful of the risks of using AI. It is recommended to use AI as an ideation tool rather than a final product, stay aware of viral content and potential risks, and consider private AI tools to protect confidential information.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Strategize for the Rise of Text-to-Video AI

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, July 19, 2024: AI News and Views From the Past Week

AI Update, July 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

How Familiar and Skilled Are B2B Marketers With AI?

How Familiar and Skilled Are B2B Marketers With AI?

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

AI Update, July 12, 2024: AI News and Views From the Past Two Weeks

AI Update, July 12, 2024: AI News and Views From the Past Two Weeks

Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

AI, Ethics, and the Law: How to Stay Aboveboard

AI, Ethics, and the Law: How to Stay Aboveboard

Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

Business Leaders' Top Concerns About Generative AI

Business Leaders' Top Concerns About Generative AI

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

AI-Washing: Are Buyers Being Taken to the Cleaners?

AI-Washing: Are Buyers Being Taken to the Cleaners?

Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

Subscribe to the MarketingProfs Today newsletter