AI Update, May 17, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Generative AI is rapidly growing with a projected market of $200 billion by 2032. Many marketing and communication professionals are already using AI, with 91% of creators and 92% of marketers utilizing AI-generated content.
OpenAI's new text-to-video AI tool, Sora, is a game changer for the industry. However, there are risks to consider such as biases, intellectual property issues, and the potential for misinformation spreading through viral AI-generated content.
As professionals in this field, it is important to stay ahead of the curve and be mindful of the risks of using AI. It is recommended to use AI as an ideation tool rather than a final product, stay aware of viral content and potential risks, and consider private AI tools to protect confidential information.
... continue reading belowHow to Strategize for the Rise of Text-to-Video AI
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Catch up on select AI news and developments from the past week or so. Stay in the know.
When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.
Catch up on select AI news and developments from the past week or so. Stay in the know.
The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.
Catch up on select AI news and developments from the past week or so. Stay in the know.
In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.