How to Strategize for the Rise of Text-to-Video AI

Artificial Intelligence — Tue., May. 7, 2024

Generative AI is rapidly growing with a projected market of $200 billion by 2032. Many marketing and communication professionals are already using AI, with 91% of creators and 92% of marketers utilizing AI-generated content.

OpenAI's new text-to-video AI tool, Sora, is a game changer for the industry. However, there are risks to consider such as biases, intellectual property issues, and the potential for misinformation spreading through viral AI-generated content.

As professionals in this field, it is important to stay ahead of the curve and be mindful of the risks of using AI. It is recommended to use AI as an ideation tool rather than a final product, stay aware of viral content and potential risks, and consider private AI tools to protect confidential information.

... continue reading below