
AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Generative AI is rapidly growing with a projected market of $200 billion by 2032. Many marketing and communication professionals are already using AI, with 91% of creators and 92% of marketers utilizing AI-generated content.
OpenAI's new text-to-video AI tool, Sora, is a game changer for the industry. However, there are risks to consider such as biases, intellectual property issues, and the potential for misinformation spreading through viral AI-generated content.
As professionals in this field, it is important to stay ahead of the curve and be mindful of the risks of using AI. It is recommended to use AI as an ideation tool rather than a final product, stay aware of viral content and potential risks, and consider private AI tools to protect confidential information.
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.