
AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
In The Divine Comedy, Dante Alighieri didn't anticipate it would relate to modern B2B marketing issues, but in "Personalization, Demand Generation, and AI," Kenda Macdonald explains how AI can save us.
In Limbo, you lack direction and strategy, targeting everyone but marketing to nobody. AI tools can help with predictive analytics and customer journey mapping to create data-driven strategies.
In Dante's third circle of Gluttony, you're guilty of over-consumption and analysis paralysis. Use AI to streamline your tools and identify trends in your data to avoid overwhelming your team.
... continue reading belowCan AI Save You From Marketing Inferno?
Don't worry ... it's FREE!
Catch up on select AI news and developments from the past week or so. Stay in the know.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.
Discover how Snowflake's ABM team achieved a 2.3x lift in meetings booked and a 54% increase in CTR by using Snowflake AI for targeted campaigns and more personalized messaging—while optimizing both budget and engagement. Read more.