Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
Explore the role of strategic partnerships in driving B2B growth, from thriving in business ecosystems to enhancing market positioning to expanding product portfolios. Unlock your company's growth potential. Read more.
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.
Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.
See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.
Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.
Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.
Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.
Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.
Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.
Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.
Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.
Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.