B2B Marketing Resources

Enterprise CMO Tenure and Hiring Trends

Enterprise CMO Tenure and Hiring Trends

The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

Your AI Needs a Human Copyeditor

Your AI Needs a Human Copyeditor

Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

How AI Adoption in Sales Enablement Is Changing RevOps

How AI Adoption in Sales Enablement Is Changing RevOps

Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

Start/Stop/Keep: A Better Customer Engagement Strategy

Start/Stop/Keep: A Better Customer Engagement Strategy

Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.

The Biggest Barriers to Improving Company Culture

The Biggest Barriers to Improving Company Culture

What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

The Top Areas B2B Marketers Expect to Increase Spend On

The Top Areas B2B Marketers Expect to Increase Spend On

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research.

Customer Data Platforms for the Modern Marketer

Customer Data Platforms for the Modern Marketer

The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative.

AI Can't Write Thought Leadership (But It Can Do Something Else)

AI Can't Write Thought Leadership (But It Can Do Something Else)

Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

The Top Benefits of Customer Behavioral Signal Data for Marketing

The Top Benefits of Customer Behavioral Signal Data for Marketing

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research.

Small Business Website Design Trends for 2024

Small Business Website Design Trends for 2024

Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.

Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World

Keeping Pace: How Agile Content Marketing Wins in a Fast-Changing Digital World

Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

Seven Guiding Principles for Noticeably Better B2B Marketing

Seven Guiding Principles for Noticeably Better B2B Marketing

Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. Read more.

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Fix the Glitch: Why SEO Link-Building Is Now a PR Job

Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

How Many Days a Week Do Hybrid Workers Want to Be in the Office?

Most employees who prefer hybrid work say their ideal situation would be to spend two or three days a week in the office, according to recent research.

CMOs: The Top Martech Challenges for B2B Enterprises

CMOs: The Top Martech Challenges for B2B Enterprises

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Your Rebranding Blueprint for Brand Transformation

Your Rebranding Blueprint for Brand Transformation

Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.

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