Resources for Marketing Professionals: Page 3

Social Media Marketing

The Next Wave: Social Media Trends to Watch

As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more.

Marketing Strategy

Small Business Marketing Trends: Top Challenges, Goals, and AI Uses

Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research.

Martech

Businesses' Martech Plans for the Next 12 Months

Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.

SEO

Generative AI: SEO Game-Changer or Just Another Fad?

Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed. Read more.

None

Forget AI Sentience, Authenticity Should Be Our Focus in Marketing

Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more.

Demand Generation

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.

Advertising & Promotions

The Media Channels Marketers Plan to Increase Spend on in 2025

Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.

Marketing Strategy

Americans' Views on Companies, Technology, and the Economy

Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.

Marketing Strategy

2025 Digital Ad Trends and Predictions: Time to Turn the Page

Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech. Read more.

Marketing Management

Servant Leadership 2.0: Empowering Teams Through the 'Yes Approach'

Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more.

Marketing Strategy

The Four Pillars of B2B Marketing Success in 2025—and How AI Can Help You Master Them

See how AI amplifies B2B marketing's four pillars—content, influencer marketing, SEO, and social media—boosting efficiency and impact. Read more.

Artificial Intelligence

Generative AI Tools: How to Find What Works for You

Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more.

Social Media Marketing

The Best Days and Times to Post on TikTok

Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.

Marketing Strategy

The State of Digital Marketing Agencies

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI to have on the industry?

Marketing Management

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more.

Artificial Intelligence

How to Use Generative AI for Personalized B2B Outreach

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.

Marketing Strategy

What's In/What's Out in 2025: The Marketer's Version

What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.

Career Development

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this year, according to recent research.

Marketing Strategy

US CMOs' Budget Plans for the Year Ahead

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according to recent research.

Marketing Strategy

The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)

Discover how to refine strategic planning by focusing on adaptability over rigid predictions. Gain insights to improve decision-making in 2025. Explore more.

B2B Marketing Resources

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