Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite?
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.
Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved—and what still endures. Read more.
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more successful than content they create otherwise, according to recent research.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models and tips. Read more.
CMOs face mounting pressure to make martech deliver. Learn how to realign tech stacks for strategic, revenue-driven impact. Read more.
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz.
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research.
Learn 10 clear and practical techniques for prompt engineering that help you guide AI tools in your daily marketing work. Read more.
Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more.
Data clean rooms have revolutionized how organizations collaborate on data while preserving privacy. Learn how this technology works, enhancing data security and fostering privacy-compliant partnerships. Read more.
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend plans for 2025?
Customers demand seamless experiences across channels. Integrating adtech and martech is essential to meet those expectations and boost ROI. Read more.
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more.