B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
The State of SMS Marketing in the US
Marketing Strategy — Wed., Jun. 4, 2025Fully 84% of US consumers have subscribed to receive texts from a business, a significant increase from 2021.
The report, based on a survey of 1,000 consumers and 400 business owners/marketers, shows that consumers prefer receiving texts every other week.
Top reasons for opting in to texts include appointment reminders, order notifications, and discounts; too many texts is the main reason for opting out.
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The State of SMS Marketing in the US
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