Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.
AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.
Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.
Voice AI gives SMB marketers the power to enhance customer experience, convert more leads, and drive measurable ROI from every call and interaction. Read more.
AI tools trust structured, factual content—and press releases deliver exactly that. Discover why LLMs prefer press releases and how B2B marketers can use them to stand out in AI-driven search. Read more.
Customer advisory boards help B2B marketers refine ABM programs through deeper insights, stronger alignment, and increased advocacy from key clients. Discover how CABs fuel better results. Read more.
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of artificial intelligence.
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?
AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives stronger B2B relationships and results. Read more.
Fewer webinar registrations can mean better results. Narrowing your audience and optimizing for quality rather than quantity can generate higher pipeline and engagement. Read more.
Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.
Innovators often face a linguistic gap when new products or services outpace existing concepts. This article explores how naming and language shape understanding and adoption. Read more.
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
Agencies working with SMBs face rising pressure to prove ROI. Adding SaaS offerings helps create recurring income, retain clients, and differentiate services. Learn how. Read more.
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape. Read more.
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.
AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.
Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.
Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.