The Advantages of Being a B2B 'Data Hero' Organization

The Advantages of Being a B2B 'Data Hero' Organization

Measurement & Analytics — Wed., Mar. 27, 2024

According to recent research from Anteriad, marketers at B2B organizations with complete and high-quality data are more satisfied with lead scoring and believe they will meet marketing goals.

44% of respondents report facing data quality and completeness challenges, classifying them as in the "data dead zone" compared to "data hero" organizations who do not report challenges.

Marketers from data hero organizations are more satisfied with lead scoring efforts (83% vs. 36%) and twice as likely to believe they will meet marketing goals compared to data dead zone organizations.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Advantages of Being a B2B 'Data Hero' Organization

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Considerations for Measuring Your B2B Influencer Marketing Effectiveness and ROI

Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more.

Why Now Is the Time to Improve How Marketers Use Data for Personalization

Why Now Is the Time to Improve How Marketers Use Data for Personalization

You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more.

Telling a Story With Data: Four Essential KPIs to Share With Boards

Telling a Story With Data: Four Essential KPIs to Share With Boards

Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now.

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.

Subscribe to the MarketingProfs Today newsletter