According to recent research from Anteriad, marketers at B2B organizations with complete and high-quality data are more satisfied with lead scoring and believe they will meet marketing goals.
44% of respondents report facing data quality and completeness challenges, classifying them as in the "data dead zone" compared to "data hero" organizations who do not report challenges.
Marketers from data hero organizations are more satisfied with lead scoring efforts (83% vs. 36%) and twice as likely to believe they will meet marketing goals compared to data dead zone organizations.
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The Advantages of Being a B2B 'Data Hero' Organization
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