
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
The rise of generative AI tools has leveled the on-page SEO playing field, but search engines prioritize user experience and technical SEO for B2B website search rankings.
Technical SEO ensures search engines can understand your website's content and design elements, and is crucial for a successful B2B SEO strategy. Initial website audits and optimizing website structure are key steps.
Enhancing website speed and mobile optimization, leveraging XML sitemaps and robots.txt, and regularly monitoring and analyzing website performance are also important technical SEO practices. Staying informed on SEO industry trends can help you stay ahead of competitors.
... continue reading belowTechnical SEO for B2B Websites: Ensuring Crawling and Indexing
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.