Traditionally, sales and marketing teams have a strained, disconnected relationship. This can be improved by tracking and analyzing smarketing metrics.
Sales and marketing alignment is crucial for B2B companies to drive higher revenue growth, win rates, customer retention, and more. This can be achieved by establishing shared goals and working together to track and improve metrics like cost per lead, marketing-qualified leads, and sales-qualified leads.
Other important metrics for measuring sales and marketing alignment include customer retention rate, customer acquisition cost, revenue/marketing-revenue attribution, and opportunity-to-win ratio. By tracking these metrics and working together, both teams can identify gaps and improve overall business success.
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Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales
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