Traditionally, sales and marketing teams have a strained, disconnected relationship. This can be improved by tracking and analyzing smarketing metrics.
Sales and marketing alignment is crucial for B2B companies to drive higher revenue growth, win rates, customer retention, and more. This can be achieved by establishing shared goals and working together to track and improve metrics like cost per lead, marketing-qualified leads, and sales-qualified leads.
Other important metrics for measuring sales and marketing alignment include customer retention rate, customer acquisition cost, revenue/marketing-revenue attribution, and opportunity-to-win ratio. By tracking these metrics and working together, both teams can identify gaps and improve overall business success.
... continue reading below
Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales
Don't worry ... it's FREE!
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad.
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more.
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it.
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.
It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.