Social Media Use in the US: Platform and Demographic Trends
YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
A survey by Sprout Social revealed how full-time social media marketers spend their time and wish they could spend more time on customer response and strategic planning.
500 social media marketers in the United Kingdom and the United States were surveyed by Sprout Social to find out how they spend their time and which tasks they wish they had more time for.
On average, social media marketers spend 5 hours per week on content creation, 3.8 hours on data analysis, and 3.6 hours on strategic planning. They also wish they had more time for responding to customers and strategic planning.
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YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center.
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.
Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.
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