The Most Important Content Management System Features

The Most Important Content Management System Features

Martech — Tue., Apr. 2, 2024

In a recent survey, 1,719 CMS users were asked about essential features, desired features, and current trends.

Collaboration, centralized/omnichannel, visual editing, and futureproofed technologies are top essential features, but easy content scaling, advanced asset management, and better collaboration tools are missing.

AI-generated content, automation, and personalization are top trends respondents are interested in/pursuing. Survey data from Germany, the Netherlands, Sweden, UK, and US.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Most Important Content Management System Features

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

How Salestech Can Embrace Customization at Scale

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

Five Powerful Benefits of Chatbots in B2B Marketing

Five Powerful Benefits of Chatbots in B2B Marketing

When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.

The Saturated Marketing Tech Landscape: The Case for Consolidation

The Saturated Marketing Tech Landscape: The Case for Consolidation

The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

Subscribe to the MarketingProfs Today newsletter