Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.
The Most Important Content Management System Features
Martech — Tue., Apr. 2, 2024In a recent survey, 1,719 CMS users were asked about essential features, desired features, and current trends.
Collaboration, centralized/omnichannel, visual editing, and futureproofed technologies are top essential features, but easy content scaling, advanced asset management, and better collaboration tools are missing.
AI-generated content, automation, and personalization are top trends respondents are interested in/pursuing. Survey data from Germany, the Netherlands, Sweden, UK, and US.
... continue reading below
Enter your email address to continue reading
The Most Important Content Management System Features
Don't worry ... it's FREE!
