The Most Important Content Management System Features

The Most Important Content Management System Features

Martech — Tue., Apr. 2, 2024

In a recent survey, 1,719 CMS users were asked about essential features, desired features, and current trends.

Collaboration, centralized/omnichannel, visual editing, and futureproofed technologies are top essential features, but easy content scaling, advanced asset management, and better collaboration tools are missing.

AI-generated content, automation, and personalization are top trends respondents are interested in/pursuing. Survey data from Germany, the Netherlands, Sweden, UK, and US.

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