Four Ways to Improve Demand Generation Performance in a Tight Economy

Demand Generation — Tue., Apr. 2, 2024

Research shows that only 5% of customers are ready to buy, with some estimates as low as 1%. This means marketers must also convince the majority of out-of-market customers of their products or services.

Demand generation, which aims to accelerate demand among non-buyers, is essential for B2B marketers. However, it should not be the sole focus. True differentiation, customer research, and careful objective setting can improve demand generation effectiveness.

Popular tactics may not always be the most effective, and the optimal mix of tactics can vary by deal size. B2B marketers must be willing to experiment and use data to make informed decisions for a more successful and sustainable approach.

... continue reading below