B2B Marketing Resources

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

Four Questions to Help You Balance Content Volume and Relevance

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

How AI Search Will Change Your Content Strategy

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

Manager Survey: Will AI Replace Employees and Lower Salaries?

Manager Survey: Will AI Replace Employees and Lower Salaries?

Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Mastering the Customer Review Process: How to Ask for Reviews

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic

A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. Learn more.

Media Inflation: Are Advertising Costs Finally Cooling?

Media Inflation: Are Advertising Costs Finally Cooling?

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

The Biggest Email Marketing Opportunities for B2B Brands

The Biggest Email Marketing Opportunities for B2B Brands

Explore the untapped potential of your B2B email marketing. Use these insights to improve customer engagement with your emails and help build enduring loyal relationships. Read more.

The Largest Traffic Referrers on the Web

The Largest Traffic Referrers on the Web

Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.

The Two Most Valuable Benefits of Video Marketing in Healthcare

The Two Most Valuable Benefits of Video Marketing in Healthcare

Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

Four Benefits of Employee-Generated Content for Your Business

Four Benefits of Employee-Generated Content for Your Business

Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

Technical SEO for B2B Websites: Ensuring Crawling and Indexing

Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.

The Most Valuable US Brands

The Most Valuable US Brands

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

The Most Important Content Management System Features

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

Four Ways to Improve Demand Generation Performance in a Tight Economy

Four Ways to Improve Demand Generation Performance in a Tight Economy

Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

The B2B Sales Pipeline: A Simple Guide

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

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