Cracking the Code: Top Tactics for Virtual Event Success

Customer Experience — Thu., Jun. 27, 2024

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the physical constraints of in-person events.

One of the biggest challenges is combating high attendee drop-off rates: More than half of attendees drop off before a webinar is 90% complete, leaving a portion of the potential impact and ROI untapped.

To maximize effectiveness and overcome that hurdle, marketers must strategically align the format of their virtual events with their specific business goals and objectives.

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