
How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
According to the 2024 Work Trend Index Annual Report, businesses are struggling to fill job roles and workers are adding AI skills to their LinkedIn profiles.
The study surveyed 33,800 knowledge workers and leaders in 31 markets and found a significant number of business leaders are concerned about a lack of talent, including 60% of creative design leaders.
A large number of creative professionals have been adding AI skills to their LinkedIn profiles, including content writers, graphic designers, and marketing managers.
... continue reading belowWork Trends for 2024: Talent Shortages and AI Upskilling
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Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.
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Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey.
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AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations. Read more.