B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

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Marketing Content

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more.

Marketing Content

What Motivates B2B Buyers to Share Vendor Content

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.

Marketing Content

What Triggers B2B Tech Firms to Create New Content

What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.

Marketing Content

Google Wants You to Date Other Organic Platforms. Take Them Up on It.

Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

Marketing Content

How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

Marketing Content

How to Use Visual Storytelling in Marketing to Gain Customers

Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

Related Articles

Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

What Motivates B2B Buyers to Share Vendor Content

What Triggers B2B Tech Firms to Create New Content

Google Wants You to Date Other Organic Platforms. Take Them Up on It.

How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

How to Use Visual Storytelling in Marketing to Gain Customers

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