How AI Is Impacting Market Research

Artificial Intelligence — Wed., Jun. 26, 2024

According to MRII, most market research professionals do not currently use AI, but expect it to be important in the future.

Only 40% of market researchers currently use AI, with the most common uses being literature reviews, report generation, and data analysis.

While only 23% currently use AI skills, 59% believe it will have a high impact in the future. 74% have a favorable view, citing time-saving and efficiency as top opportunities, but also express concerns about algorithm biases and data privacy.

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