How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Do Google Searches Still Lead to Clicks in 2024?
SEO — Wed., Aug. 21, 2024In a study using Datos clickstream data, SparkToro found that only 36% of US Google searches lead to clicks on the open web.
In Europe, the proportion is slightly higher at 37.4%. However, Google-owned properties, such as YouTube, account for a significant portion of clicks.
Over time, the percentage of Google desktop searches leading to the open web has decreased while those leading to Google-owned properties have increased.
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Do Google Searches Still Lead to Clicks in 2024?
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