Search Engine Optimization Resources

SEO

Top SEO Trends for 2023

What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out.

SEO

Five B2B Brands That Prove Voice Search Is More Than Hype

Actual conversations sound very different from written content; likewise, voice search operates slightly differently than a typed phrase in the Google search bar. Here are some tips for optimizing for voice—and B2B brands that are leading the way.

SEO

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.

SEO

A Complete Guide to Anchor Text Optimization in Four Steps

Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

Advertising & Promotions

A Beginner's Guide to How Google Ads Work

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

Marketing Content

How to Level-Up Your Content Marketing With a Topic-Cluster Plan

Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan.

SEO

Five Ways to Get Keyword Ideas for Your Website: A Beginner's Guide

Keyword research can be complicated, but the best keywords and phrases to target can often be found by just sniffing around Google and competitor websites. Here's a basic rundown of where to start.

SEO

How Many Words Do People Use When Searching Online?

Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

SEO Resources

Subscribe to the MarketingProfs Today newsletter