How AI Is the End of SEO... Or Not

SEO — Thu., Feb. 8, 2024

Google is testing Search Generative Experience (SGE) using generative AI to provide more meaningful results. This allows natural conversations and creative features to apply information learned.

SGE uses generative AI to change how search results are delivered, providing more information from various sites on the results page. It aims to enable conversational questions and thorough replies without clicking through to other websites.

AI can create new content for users, from social media posts to kitchen designs. This feature allows for applying information in daily life or business.

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