The Rise of Reddit as a Search Engine
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
Google is testing Search Generative Experience (SGE) using generative AI to provide more meaningful results. This allows natural conversations and creative features to apply information learned.
SGE uses generative AI to change how search results are delivered, providing more information from various sites on the results page. It aims to enable conversational questions and thorough replies without clicking through to other websites.
AI can create new content for users, from social media posts to kitchen designs. This feature allows for applying information in daily life or business.
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Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.
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