What Motivates B2B Buyers to Share Vendor Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
Despite what we see on social media, becoming a thought leader takes hard-earned experience. Google's recent algorithm update aims to measure and translate experience into search rankings. Content that demonstrates experience is more relatable and valuable than AI-generated content.
To better demonstrate experience in thought leadership, try making sure authors have bios and headshots, telling stories or anecdotes, challenging the status quo, and using subject-matter experts. Additionally, update content, cross-link content, include customer reviews, and don't be afraid to ruffle feathers.
Thought leadership is a great way to stand out against competitors, and with Google's algorithm update, it will give you a search boost. Done right, thought leadership can help build trust and be sought out by customers.
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
Don't worry ... it's FREE!
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies.
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.