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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Despite what we see on social media, becoming a thought leader takes hard-earned experience. Google's recent algorithm update aims to measure and translate experience into search rankings. Content that demonstrates experience is more relatable and valuable than AI-generated content.
To better demonstrate experience in thought leadership, try making sure authors have bios and headshots, telling stories or anecdotes, challenging the status quo, and using subject-matter experts. Additionally, update content, cross-link content, include customer reviews, and don't be afraid to ruffle feathers.
Thought leadership is a great way to stand out against competitors, and with Google's algorithm update, it will give you a search boost. Done right, thought leadership can help build trust and be sought out by customers.
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)
Don't worry ... it's FREE!
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