Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Marketing Content — Tue., Nov. 21, 2023

Despite what we see on social media, becoming a thought leader takes hard-earned experience. Google's recent algorithm update aims to measure and translate experience into search rankings. Content that demonstrates experience is more relatable and valuable than AI-generated content.

To better demonstrate experience in thought leadership, try making sure authors have bios and headshots, telling stories or anecdotes, challenging the status quo, and using subject-matter experts. Additionally, update content, cross-link content, include customer reviews, and don't be afraid to ruffle feathers.

Thought leadership is a great way to stand out against competitors, and with Google's algorithm update, it will give you a search boost. Done right, thought leadership can help build trust and be sought out by customers.

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