
Healthcare SEO Trends for 2023: AI to the Rescue?
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.
SEO is an essential part of any digital marketing strategy. Measuring performance is key in understanding how effective tactics are and tracking progress towards business goals. Inputs such as content, user experience, backlinks, and keywords are all important for creating measurable outputs.
Creating a monthly report and comparing results to previous months is a great way to identify trends, successes, and areas for improvement. Metrics for each effort should be included in the report to track progress and help make data-driven decisions.
Measuring performance can help maximize the impact of SEO efforts and understand the ROI of campaigns. Regular reviews of metrics and reports can help inform strategy and make changes accordingly.
Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success
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Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.