
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
SEO is an essential part of any digital marketing strategy. Measuring performance is key in understanding how effective tactics are and tracking progress towards business goals. Inputs such as content, user experience, backlinks, and keywords are all important for creating measurable outputs.
Creating a monthly report and comparing results to previous months is a great way to identify trends, successes, and areas for improvement. Metrics for each effort should be included in the report to track progress and help make data-driven decisions.
Measuring performance can help maximize the impact of SEO efforts and understand the ROI of campaigns. Regular reviews of metrics and reports can help inform strategy and make changes accordingly.
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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