
Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success
It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Most healthcare digital marketers believe generative AI programs such as ChatGPT will improve search engine optimization (SEO). 39% of marketers are already using AI for keyword research. Content relevance and content quality are the most important factors for influencing search engine rankings.
Nearly half (49%) of healthcare digital marketers have used black hat SEO tactics such as paid links and keyword stuffing. The most commonly used SEO tools are Moz and Ahrefs. 56% of marketers expect SEO to be even more important over the next five years.
The report was based on data from a survey conducted in 2023 among 207 digital healthcare marketers who work in SEO.
... continue reading belowHealthcare SEO Trends for 2023: AI to the Rescue?
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It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
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