Most healthcare digital marketers believe generative AI programs such as ChatGPT will improve search engine optimization (SEO). 39% of marketers are already using AI for keyword research. Content relevance and content quality are the most important factors for influencing search engine rankings.
Nearly half (49%) of healthcare digital marketers have used black hat SEO tactics such as paid links and keyword stuffing. The most commonly used SEO tools are Moz and Ahrefs. 56% of marketers expect SEO to be even more important over the next five years.
The report was based on data from a survey conducted in 2023 among 207 digital healthcare marketers who work in SEO.
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