How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
The New Age of AI-Powered Search: How B2B Marketers Can Keep Up
SEO — Tue., Nov. 19, 2024The race to dominate AI-powered search is on, with tech giants like Google, OpenAI, and Apple leading the charge. For B2B marketers, this means shifting focus from keywords to context, providing valuable content, and optimizing for voice search.
AI-powered search engines use large language models and retrieval-augmented generation to deliver personalized, conversational results. This means understanding user intent and providing more than just a direct match to their query. B2B marketers must adapt by creating content that solves problems and offers tangible value.
Voice search is exploding thanks to AI assistants like Siri and Alexa. As B2B marketers, we must speak the language of our audience by using conversational keywords and phrases in our content. Predictive analytics also play a role, helping to personalize marketing efforts. Transparency and ethical use of AI and data is crucial to maintaining trust with our audience.
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The New Age of AI-Powered Search: How B2B Marketers Can Keep Up
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