How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Generative AI: SEO Game-Changer or Just Another Fad?
SEO — Tue., Jan. 28, 2025Generative AI is revolutionizing the world of SEO, but it's important to use it wisely. It has opened up new possibilities for scale and efficiency, but has also led to a flood of bad content.
AI is not replacing search engines, but rather pushing them to evolve. Voice search is also gaining more importance due to AI's ability to understand natural language queries. SEO professionals must adjust their strategies accordingly.
AI should be used as a tool to supplement human efforts, not replace them entirely. It can help with research, competitor analysis, and content creation, but human input is still crucial for quality control and ensuring strategic alignment. Staying adaptable and focusing on the fundamentals of SEO, such as user-friendly content and proper site structure, is key in this ever-evolving landscape.
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Generative AI: SEO Game-Changer or Just Another Fad?
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