10 Essential Tips for Successful Event Marketing

Event marketing is an essential part of business, occupying 21% of most corporate marketing budgets. Get the timing right, know your audience, be strategic with partners and locations, have clear objectives, consider staffing needs, plan your setup, design merch or swag, plan social media content, treat everyone as a customer, and track your process for successful events.

Align your brand with key partners, choose high-traffic locations, create incentives for social media sharing, prepare event staff, and bring zip ties, duct tape, a sharpie, and scissors. Give away swag, create social media content, and use KPIs to measure success.

Follow these tips to get the most out of your events and event marketing budget, making your investments worthwhile.