Social Media Marketing Resources

B2B Content Promotion in 2023: Channel and Format Trends

B2B Content Promotion in 2023: Channel and Format Trends

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

Which Types of Social Media Posts Get the Most Interactions?

Which Types of Social Media Posts Get the Most Interactions?

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

10 Simple Ways to Get More B2B Leads From Instagram

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

How to Manage Online Comments—And Why You Need a Comment Strategy

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.

YouTube's Rebound: Ad Revenue Forecasts for 2023-24

YouTube's Rebound: Ad Revenue Forecasts for 2023-24

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

A Beginner's Guide to Using GIFs in Marketing

A Beginner's Guide to Using GIFs in Marketing

It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.

The Best Days and Times to Post on Social Media

The Best Days and Times to Post on Social Media

Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

Wither Facebook? The Social Platforms Used Most in 2023

Wither Facebook? The Social Platforms Used Most in 2023

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

Should Brands 'Break Up' With Twitter?

Should Brands 'Break Up' With Twitter?

It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

Is B2B TikTok Right for Your Business? Three Questions to Ask

Is B2B TikTok Right for Your Business? Three Questions to Ask

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right.

Marketers' Top Worries About Twitter

Marketers' Top Worries About Twitter

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

How to Use Instagram Landing Pages for Increased Engagement

How to Use Instagram Landing Pages for Increased Engagement

Social media engagement often depends on clicks. But on Instagram, where you only get your "link in bio," those clicks are harder to come by. This article shares the benefits of a brand landing page.

The Types of Social Media Content Employees Are Most Likely to Share

The Types of Social Media Content Employees Are Most Likely to Share

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Tough Times Ahead: Global Digital Ad Forecast for 2022-2024

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.

How to Create a Social Media Style Guide in Five Steps

How to Create a Social Media Style Guide in Five Steps

Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide.

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