Social media has revolutionized public relations for companies. 77% of customers will choose a brand with a positive social media presence, showing the importance of taking advantage of social media to boost visibility. Here are some tips to do this.
Influencer marketing is key, and can be done by searching relevant hashtags, using advanced search tools, or by using free social media tools. Additionally, reaching out to journalists with a strong social media presence can help build brand reputation. Finally, sharing company news on your social accounts is a great way to get followers.
By following these tips and building trust-based relationships with influencers and journalists, you can increase your brand's visibility on social media.
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Three Social Media PR Tips for Driving B2B Brand Visibility
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