What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.
The Importance of 'Dark' Social Media for Marketers
Social Media Marketing — Wed., Nov. 15, 2023Marketers estimate that nearly half of online conversations about their brand occur on "dark" social media channels such as messaging apps and private groups.
A survey of 396 US marketers revealed that 60% say dark social media activity is not being tracked efficiently and 54% do not take it seriously enough.
They believe effective measurement would help optimize content, achieve long-term goals and demonstrate ROI, but data, tech and privacy concerns hinder them.
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The Importance of 'Dark' Social Media for Marketers
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