Social Media Platform Trends in the US
YouTube is the most widely used social platform by adults in the United States, according to recent research.
The Importance of 'Dark' Social Media for Marketers
Social Media Marketing — Wed., Nov. 15, 2023Marketers estimate that nearly half of online conversations about their brand occur on "dark" social media channels such as messaging apps and private groups.
A survey of 396 US marketers revealed that 60% say dark social media activity is not being tracked efficiently and 54% do not take it seriously enough.
They believe effective measurement would help optimize content, achieve long-term goals and demonstrate ROI, but data, tech and privacy concerns hinder them.
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The Importance of 'Dark' Social Media for Marketers
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