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What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Public relations extends beyond traditional media. Utilize social media for B2B PR, with 4.8 billion users worldwide and 75% using it for purchase decisions.
Stand out with high-quality educational content, share core values, showcase social causes, promote collaborations, and announce incentives. Use a content calendar and adapt content to different platforms.
Engage in strategic collaborations, interact with other brands, and announce giveaways. Share customer experiences and promote loyalty programs. Social media PR improves brand presence, credibility, and conversions.
Top 5 Social Media PR Tips for B2B Brands
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What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
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Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.