A content calendar is essential for B2B businesses that want to succeed in social media. It helps coordinate campaigns and prevent mistakes. It can also help with content brainstorming, noting company events, and tracking goals.
Creating a social media calendar involves defining your audience and goals, determining content themes and topics, and planning a publication schedule. Tweak the schedule based on your audience's engagement patterns. Invite feedback from other team members.
Promote your social media accounts to widen your audience and use a content calendar to maximize your social media presence. Utilize tools and resources to maximize your efforts.
How to Create a Social Media Content Calendar in Three Steps
Don't worry ... it's FREE!
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.