The Top Benefits and Challenges of Using AI for Social Media Marketing

The Top Benefits and Challenges of Using AI for Social Media Marketing

Artificial Intelligence — Wed., Jul. 31, 2024

Marketers report increased efficiency, easier idea generation, increased content production, enhanced creativity, and reduced costs as top benefits of using generative AI for social media.

Capterra surveyed 1,680 marketers from around the world in May 2024, finding that English-speaking countries have the highest proportion of generative AI users for social media marketing.

Top challenges with using generative AI for social media include maintaining authenticity, human creativity, content resonance, keeping up with advancements, and protecting proprietary information.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

The Top Benefits and Challenges of Using AI for Social Media Marketing

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

AI Update, August 15, 2025: AI News and Views From the Past Week

AI Update, August 15, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, August 8, 2025: AI News and Views From the Past Week

AI Update, August 8, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes

Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact. Read more.

AI Update, August 1, 2025: AI News and Views From the Past Week

AI Update, August 1, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, July 25, 2025: AI News and Views From the Past Week

AI Update, July 25, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

AI Update, July 18, 2025: AI News and Views From the Past Week

AI Update, July 18, 2025: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so. Stay in the know.

Subscribe to the MarketingProfs Today newsletter