Running YouTube Campaigns: Agency Priorities, Client Goals

Running YouTube Campaigns: Agency Priorities, Client Goals

Social Media Marketing — Wed., Mar. 6, 2024

According to a Pixability survey of US media agencies, brand safety and ad performance are top priorities for YouTube campaigns.

Most clients want to avoid unsafe, political, and controversial content, while prioritizing brand suitability and performance.

In the future, agencies plan to use YouTube for a range of goals, including building awareness, driving consideration, and spurring action.

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