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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
According to Converge, 65% of B2B marketers feel they are not spending enough time on content promotion. The survey was conducted with 364 B2B content marketers globally. Most respondents felt they did not have enough time due to other tasks.
For organic content promotion, social media (100%), blogs/websites (79%), and email (77%) are the most popular channels. On social media, LinkedIn (98%) and Twitter/X (67%) are the most utilized platforms.
For paid content promotion, social media advertising (100%) and search engine advertising (71%) are the most popular channels. The most promoted content types are blogs (79%), social media pieces (58%), and case studies (56%).
B2B Content Promotion in 2023: Channel and Format Trends
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Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.