The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
According to Converge, 65% of B2B marketers feel they are not spending enough time on content promotion. The survey was conducted with 364 B2B content marketers globally. Most respondents felt they did not have enough time due to other tasks.
For organic content promotion, social media (100%), blogs/websites (79%), and email (77%) are the most popular channels. On social media, LinkedIn (98%) and Twitter/X (67%) are the most utilized platforms.
For paid content promotion, social media advertising (100%) and search engine advertising (71%) are the most popular channels. The most promoted content types are blogs (79%), social media pieces (58%), and case studies (56%).
B2B Content Promotion in 2023: Channel and Format Trends
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.