
Human Content: What It Means & Why It's Important
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
According to Converge, 65% of B2B marketers feel they are not spending enough time on content promotion. The survey was conducted with 364 B2B content marketers globally. Most respondents felt they did not have enough time due to other tasks.
For organic content promotion, social media (100%), blogs/websites (79%), and email (77%) are the most popular channels. On social media, LinkedIn (98%) and Twitter/X (67%) are the most utilized platforms.
For paid content promotion, social media advertising (100%) and search engine advertising (71%) are the most popular channels. The most promoted content types are blogs (79%), social media pieces (58%), and case studies (56%).
B2B Content Promotion in 2023: Channel and Format Trends
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AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.