Artificial Intelligence Resources

AI Can Do Hard Things for You (Like Forecasting Future Success)

AI Can Do Hard Things for You (Like Forecasting Future Success)

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

How Different Generations Feel About AI-Powered CX Bots

How Different Generations Feel About AI-Powered CX Bots

Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research from Genesys.

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Google's AI Overview: Impact on SEO, Marketing, and Advertising

Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

Your AI Needs a Human Copyeditor

Your AI Needs a Human Copyeditor

Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

How AI Adoption in Sales Enablement Is Changing RevOps

How AI Adoption in Sales Enablement Is Changing RevOps

Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

AI Can't Write Thought Leadership (But It Can Do Something Else)

AI Can't Write Thought Leadership (But It Can Do Something Else)

Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Optimize B2B Email Marketing With Generative AI: How Integration Saves Time

Explore the impact of generative AI on B2B email marketing—from saving time to enhancing personalization. Read more to boost your campaigns.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers

When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.

AI Use Across the Customer Journey Means Aligning Across Teams

AI Use Across the Customer Journey Means Aligning Across Teams

The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.

How to Strategize for the Rise of Text-to-Video AI

How to Strategize for the Rise of Text-to-Video AI

Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.

Can AI Save You From Marketing Inferno?

Can AI Save You From Marketing Inferno?

In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. Read more and watch a clip.

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI Growth Statistics: The Transformative Impact of Artificial Intelligence

AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on the growth of AI.

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

The Incredible Growth of AI-Related Terms in Media Reports

The Incredible Growth of AI-Related Terms in Media Reports

The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

The Benefits of Using AI in the Sales Process

The Benefits of Using AI in the Sales Process

Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

How AI Search Will Change Your Content Strategy

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

Manager Survey: Will AI Replace Employees and Lower Salaries?

Manager Survey: Will AI Replace Employees and Lower Salaries?

Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions.

The State of Generative AI Use in Public Relations

The State of Generative AI Use in Public Relations

Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.

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