
AI Update, January 9, 2026: AI News and Views From the Past Three Weeks
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.

Many are excited about AI in sales, but unsure of its meaning. Media hype may contribute to the buzz.
Rain Group surveyed sales professionals to learn how AI is used, and its impact. Only 20% use AI frequently, but those who do see value in tasks like creating content and personalized messaging.
AI benefits include improved messaging, efficiency, personalization, and strategic insights. Challenges remain, but those addressing them have a strategic advantage.
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The Benefits of Using AI in the Sales Process
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Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.