Five Use Cases for AI in B2B Marketing (Beyond Content Generation)
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications
Artificial Intelligence — Thu., Jun. 6, 2024The rise of AI has resulted in an abundance of content, both real and fake, online. This poses a danger as it can be used to manipulate people's perceptions and behaviors.
Marketers must adapt to this changing environment by understanding and utilizing AI algorithms to their advantage. This will ensure success in the digital domain and help build strong brands.
However, with this power comes responsibility. It is up to humans to steer AI towards being a force for good by using it ethically and with caution. This will ultimately lead to a better, more creative world.
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AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications
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